Spreading the word about the benefits of Breakfast in the Classroom (BIC) is a top priority for E S Foods, as I’ve noted in my previous blog posts. We are expanding our message to include classroom breakfasts and alternate site breakfasts that go beyond the cafeteria. While federal funds exist to provide school breakfast, it is the Breakfast in the Classroom that can be the solution to the many roadblocks that schools face in offering School Breakfast – issues such as staffing, time constraints, and clean-up. In fact, according to the Food Research and Action Center’s (FRAC) School Breakfast Scorecard for 2008-2009, districts using Breakfast in the Classroom have the highest participation rates.
One great case in point: Windsor Elementary School in Columbia, South Carolina. Our Regional Director of Sales in the Southeast, Michael S. McDonald, noted that this customer of ours has quite a success story to share. Once implementing their Breakfast in the Classroom program, participation more than doubled, from 253 students up to 568! The principal reports reduced tardiness and absences as well. They hope to expand this program to other schools in the Richland School District #2. Check out their Breakfast in the Classroom “Room Service” video success story featured on ABC News in Columbia.